Bottled water has fallen under heavy complaints from people who claim that it is heavily dangerous to the environment. Why? The idea is that the packaging for the bottles is simply unsustainable.
Plastic comes from oil and placing water in them is not a sustainable way to use water. This is particularly true if the water stays in the bottles too long and has to be thrown out due to the danger.
Even worse, many companies simply fill up their bottles with city water, rather than all-natural water sources. As a result, many have started avoiding bottled water completely, believing that there is no way that it can be sustainable. However, one Hawaii-based company, Waikea Water, looks to change that by offering bottled water that lives up to the hype. Learn more about Waiakea Water: http://www.babyboomster.com/waiakea-hawaiian-volcanic-water/
Who is Waiakea?
According to Organic Authority, Waiakea water is a relatively new bottled water company that was founded in 2012 in the beautiful Hawaiian islands. It was started by a man named Ryan Emmons and uses water pulled straight from Hawaiian springs that are filtered through volcanic rock. This rock eliminates many impurities and creates a Waiakea spring water that is uniquely rich in alkaline and healthier than many other types of water.
All of their water comes from a single spring and is packaged locally and shipped using sustainable methods. This is particularly true of its packaging. They work hard to be as non-destructive as possible, and are in fact the first bottled water company that was certified as CarbonNeutral. Every bit of their packaging is made from recycled polyethylene. This decreases their energy emission by 85 percent.
Waiakea water is also one of the most philanthropic water companies in the world. They work with Pump Aid to provide 650 liters of fresh water to struggling areas in Africa whenever they sell a single liter. This is one of the most giving and kind offers the world of bottled water has ever made, making them a leader in philanthropic thinking.
Has This Approach Worked For Them?
Waiakea water has broken all expectations by growing by 5,000 percent in just three years. Many industry insiders believed a company that focused so heavily on sustainability and providing philanthropic aid could succeed as they have done. However they are currently worth over $10 million and continue to spread around the world.
As a result, it is fair to say that Waiakea water can be looked to as a leader in modern bottled water. They have proven that bottled water can be both sustainable and profitable: a lesson more companies need to take into mind in order to protect the environment. In fact, it could serve as a guide to any number of companies in the future.